Windows are read on the Toronto clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Toronto, Canada, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	11 AM	10 PM	9 AMstrongest day	9 AMstrongest day	10 AMstrongest day	9 AM	11 PMslow day
Instagram	10 PM	8 PM	8 PMstrongest day	1 PMstrongest day	10 AMstrongest day	11 PMslow day	10 PMslow day
LinkedIn	11 PM	11 PMslow day	5 PMslow day	5 PMstrongest day	6 PMstrongest day	4 PMstrongest day	10 AM
TikTok	10 AMstrongest day	2 PMstrongest day	7 AM	11 PM	2 PM	7 PM	6 PMstrongest day
X	10 AM	10 AM	10 AMstrongest day	11 AMstrongest day	10 AMstrongest day	10 AMslow day	10 AMslow day
YouTube	11 AMstrongest day	10 AMstrongest day	10 AMstrongest day	8 AMslow day	6 PMslow day	1 PM	1 PM
YouTube Shorts	8 PM	9 PMslow day	9 PMslow day	8 PM	8 PMstrongest day	5 PMstrongest day	8 PMstrongest day

Strong day Slow day

Best times to post in and from Toronto time

Peak posting hour per platform per day for an audience in Toronto, Canada, shown in Toronto time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Toronto audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Toronto = 9 AM on Wednesday in São Paulo.
Instagram: 12 PM on Wednesday in Toronto = 1 PM on Wednesday in São Paulo.
LinkedIn: 4 PM on Wednesday in Toronto = 5 PM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Toronto = 6 PM on Saturday in São Paulo.
X: 10 AM on Wednesday in Toronto = 11 AM on Wednesday in São Paulo.
YouTube: 10 AM on Sunday in Toronto = 11 AM on Sunday in São Paulo.
YouTube Shorts: 4 PM on Friday in Toronto = 5 PM on Friday in São Paulo.

Other audiences from São Paulo

Toronto audience, by platform

More about São Paulo to Toronto

What time should I post from São Paulo to reach an audience in Toronto?

To reach Toronto, Canada at Facebook's peak, 8 AM on Wednesday their time, post at 9 AM in São Paulo. To reach Toronto, Canada at Instagram's peak, 12 PM on Wednesday their time, post at 1 PM in São Paulo. To reach Toronto, Canada at LinkedIn's peak, 4 PM on Wednesday their time, post at 5 PM in São Paulo.

How many hours ahead is São Paulo of Toronto?

São Paulo is 1 hour ahead of Toronto this week: GMT-3 against GMT-4.

Why do the times differ between São Paulo and Toronto?

São Paulo, Brazil (GMT-3) is 1 hour ahead of Toronto, Canada (GMT-4).

How is this conversion worked out?

Toronto runs on America/Toronto (GMT-4) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 1 hour this week. The peak hours themselves are measured in Toronto local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

No platform's best slot crosses midnight between Toronto and São Paulo, so the day of the week is the same on both clocks. Converted times use the offsets in force this week (GMT-3 and GMT-4). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across Toronto's timezone, including Montreal, Ottawa and Quebec City.

Best times to post on social media in Toronto 🇨🇦 from São Paulo 🇧🇷

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