Windows are read on the Hong Kong clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Hong Kong, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	11 PM−1d	10 AM	9 PMstrongest day−1d	9 PMstrongest day−1d	10 PMstrongest day−1d	9 PM−1d	11 AMslow day
Instagram	10 AM	8 AM	8 AMstrongest day	1 AMstrongest day	10 PMstrongest day−1d	11 AMslow day	10 AMslow day
LinkedIn	11 AM	11 AMslow day	5 AMslow day	5 AMstrongest day	6 AMstrongest day	4 AMstrongest day	10 PM−1d
TikTok	10 PMstrongest day−1d	2 AMstrongest day	7 PM−1d	11 AM	2 AM	7 AM	6 AMstrongest day
X	10 PM−1d	10 PM−1d	10 PMstrongest day−1d	11 PMstrongest day−1d	10 PMstrongest day−1d	10 PMslow day−1d	10 PMslow day−1d
YouTube	11 PMstrongest day−1d	10 PMstrongest day−1d	10 PMstrongest day−1d	8 PMslow day−1d	6 AMslow day	1 AM	1 AM
YouTube Shorts	8 AM	9 AMslow day	9 AMslow day	8 AM	8 AMstrongest day	5 AMstrongest day	8 AMstrongest day

Strong day Slow day

Best times to post in and from Hong Kong time

Peak posting hour per platform per day for an audience in Hong Kong, shown in Hong Kong time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Hong Kong audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Hong Kong = 9 PM on Tuesday (the previous day) in São Paulo.
Instagram: 12 PM on Wednesday in Hong Kong = 1 AM on Wednesday in São Paulo.
LinkedIn: 4 PM on Wednesday in Hong Kong = 5 AM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Hong Kong = 6 AM on Saturday in São Paulo.
X: 10 AM on Wednesday in Hong Kong = 11 PM on Tuesday (the previous day) in São Paulo.
YouTube: 10 AM on Sunday in Hong Kong = 11 PM on Saturday (the previous day) in São Paulo.
YouTube Shorts: 4 PM on Friday in Hong Kong = 5 AM on Friday in São Paulo.

Other audiences from São Paulo

Hong Kong audience, by platform

More about São Paulo to Hong Kong

What time should I post from São Paulo to reach an audience in Hong Kong?

To reach Hong Kong at Facebook's peak, 8 AM on Wednesday their time, post at 9 PM on Tuesday in São Paulo. To reach Hong Kong at Instagram's peak, 12 PM on Wednesday their time, post at 1 AM in São Paulo. To reach Hong Kong at LinkedIn's peak, 4 PM on Wednesday their time, post at 5 AM in São Paulo.

How many hours ahead is São Paulo of Hong Kong?

São Paulo is 11 hours behind Hong Kong this week: GMT-3 against GMT+8.

Why do the times differ between São Paulo and Hong Kong?

São Paulo, Brazil (GMT-3) is 11 hours behind Hong Kong (GMT+8).

How is this conversion worked out?

Hong Kong runs on Asia/Hong_Kong (GMT+8) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 11 hours this week. The peak hours themselves are measured in Hong Kong local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

Facebook, X and YouTube peak on a different calendar day in São Paulo than in Hong Kong, so scheduling by day name alone will miss them. Converted times use the offsets in force this week (GMT-3 and GMT+8). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes.

Best times to post on social media in Hong Kong 🇭🇰 from São Paulo 🇧🇷

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