Windows are read on the Madrid clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Madrid, Spain, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	5 AM	4 PM	3 AMstrongest day	3 AMstrongest day	4 AMstrongest day	3 AM	5 PMslow day
Instagram	4 PM	2 PM	2 PMstrongest day	7 AMstrongest day	4 AMstrongest day	5 PMslow day	4 PMslow day
LinkedIn	5 PM	5 PMslow day	11 AMslow day	11 AMstrongest day	12 PMstrongest day	10 AMstrongest day	4 AM
TikTok	4 AMstrongest day	8 AMstrongest day	1 AM	5 PM	8 AM	1 PM	12 PMstrongest day
X	4 AM	4 AM	4 AMstrongest day	5 AMstrongest day	4 AMstrongest day	4 AMslow day	4 AMslow day
YouTube	5 AMstrongest day	4 AMstrongest day	4 AMstrongest day	2 AMslow day	12 PMslow day	7 AM	7 AM
YouTube Shorts	2 PM	3 PMslow day	3 PMslow day	2 PM	2 PMstrongest day	11 AMstrongest day	2 PMstrongest day

Strong day Slow day

Best times to post in and from Madrid time

Peak posting hour per platform per day for an audience in Madrid, Spain, shown in Madrid time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Madrid audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Madrid = 3 AM on Wednesday in São Paulo.
Instagram: 12 PM on Wednesday in Madrid = 7 AM on Wednesday in São Paulo.
LinkedIn: 4 PM on Wednesday in Madrid = 11 AM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Madrid = 12 PM on Saturday in São Paulo.
X: 10 AM on Wednesday in Madrid = 5 AM on Wednesday in São Paulo.
YouTube: 10 AM on Sunday in Madrid = 5 AM on Sunday in São Paulo.
YouTube Shorts: 4 PM on Friday in Madrid = 11 AM on Friday in São Paulo.

Other audiences from São Paulo

Madrid audience, by platform

More about São Paulo to Madrid

What time should I post from São Paulo to reach an audience in Madrid?

To reach Madrid, Spain at Facebook's peak, 8 AM on Wednesday their time, post at 3 AM in São Paulo. To reach Madrid, Spain at Instagram's peak, 12 PM on Wednesday their time, post at 7 AM in São Paulo. To reach Madrid, Spain at LinkedIn's peak, 4 PM on Wednesday their time, post at 11 AM in São Paulo.

How many hours ahead is São Paulo of Madrid?

São Paulo is 5 hours behind Madrid this week: GMT-3 against GMT+2.

Why do the times differ between São Paulo and Madrid?

São Paulo, Brazil (GMT-3) is 5 hours behind Madrid, Spain (GMT+2).

How is this conversion worked out?

Madrid runs on Europe/Madrid (GMT+2) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 5 hours this week. The peak hours themselves are measured in Madrid local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

No platform's best slot crosses midnight between Madrid and São Paulo, so the day of the week is the same on both clocks. Converted times use the offsets in force this week (GMT-3 and GMT+2). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across Madrid's timezone, including Barcelona and Valencia.

Best times to post on social media in Madrid 🇪🇸 from São Paulo 🇧🇷

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