Windows are read on the Chicago clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Chicago, United States, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	12 PM	11 PM	10 AMstrongest day	10 AMstrongest day	11 AMstrongest day	10 AM	12 AMslow day+1d
Instagram	11 PM	9 PM	9 PMstrongest day	2 PMstrongest day	11 AMstrongest day	12 AMslow day+1d	11 PMslow day
LinkedIn	12 AM+1d	12 AMslow day+1d	6 PMslow day	6 PMstrongest day	7 PMstrongest day	5 PMstrongest day	11 AM
TikTok	11 AMstrongest day	3 PMstrongest day	8 AM	12 AM+1d	3 PM	8 PM	7 PMstrongest day
X	11 AM	11 AM	11 AMstrongest day	12 PMstrongest day	11 AMstrongest day	11 AMslow day	11 AMslow day
YouTube	12 PMstrongest day	11 AMstrongest day	11 AMstrongest day	9 AMslow day	7 PMslow day	2 PM	2 PM
YouTube Shorts	9 PM	10 PMslow day	10 PMslow day	9 PM	9 PMstrongest day	6 PMstrongest day	9 PMstrongest day

Strong day Slow day

Best times to post in and from Chicago time

Peak posting hour per platform per day for an audience in Chicago, United States, shown in Chicago time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Chicago audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Chicago = 10 AM on Wednesday in São Paulo.
Instagram: 12 PM on Wednesday in Chicago = 2 PM on Wednesday in São Paulo.
LinkedIn: 4 PM on Wednesday in Chicago = 6 PM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Chicago = 7 PM on Saturday in São Paulo.
X: 10 AM on Wednesday in Chicago = 12 PM on Wednesday in São Paulo.
YouTube: 10 AM on Sunday in Chicago = 12 PM on Sunday in São Paulo.
YouTube Shorts: 4 PM on Friday in Chicago = 6 PM on Friday in São Paulo.

Other audiences from São Paulo

Chicago audience, by platform

More about São Paulo to Chicago

What time should I post from São Paulo to reach an audience in Chicago?

To reach Chicago, United States at Facebook's peak, 8 AM on Wednesday their time, post at 10 AM in São Paulo. To reach Chicago, United States at Instagram's peak, 12 PM on Wednesday their time, post at 2 PM in São Paulo. To reach Chicago, United States at LinkedIn's peak, 4 PM on Wednesday their time, post at 6 PM in São Paulo.

How many hours ahead is São Paulo of Chicago?

São Paulo is 2 hours ahead of Chicago this week: GMT-3 against GMT-5.

Why do the times differ between São Paulo and Chicago?

São Paulo, Brazil (GMT-3) is 2 hours ahead of Chicago, United States (GMT-5).

How is this conversion worked out?

Chicago runs on America/Chicago (GMT-5) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 2 hours this week. The peak hours themselves are measured in Chicago local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

No platform's best slot crosses midnight between Chicago and São Paulo, so the day of the week is the same on both clocks. Converted times use the offsets in force this week (GMT-3 and GMT-5). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across Chicago's timezone, including Houston, Dallas and Minneapolis.

Best times to post on social media in Chicago 🇺🇸 from São Paulo 🇧🇷

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