Windows are read on the Honolulu clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Honolulu, United States, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	5 PM	4 AM+1d	3 PMstrongest day	3 PMstrongest day	4 PMstrongest day	3 PM	5 AMslow day+1d
Instagram	4 AM+1d	2 AM+1d	2 AMstrongest day+1d	7 PMstrongest day	4 PMstrongest day	5 AMslow day+1d	4 AMslow day+1d
LinkedIn	5 AM+1d	5 AMslow day+1d	11 PMslow day	11 PMstrongest day	12 AMstrongest day+1d	10 PMstrongest day	4 PM
TikTok	4 PMstrongest day	8 PMstrongest day	1 PM	5 AM+1d	8 PM	1 AM+1d	12 AMstrongest day+1d
X	4 PM	4 PM	4 PMstrongest day	5 PMstrongest day	4 PMstrongest day	4 PMslow day	4 PMslow day
YouTube	5 PMstrongest day	4 PMstrongest day	4 PMstrongest day	2 PMslow day	12 AMslow day+1d	7 PM	7 PM
YouTube Shorts	2 AM+1d	3 AMslow day+1d	3 AMslow day+1d	2 AM+1d	2 AMstrongest day+1d	11 PMstrongest day	2 AMstrongest day+1d

Strong day Slow day

Best times to post in and from Honolulu time

Peak posting hour per platform per day for an audience in Honolulu, United States, shown in Honolulu time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Honolulu audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Honolulu = 3 PM on Wednesday in São Paulo.
Instagram: 12 PM on Wednesday in Honolulu = 7 PM on Wednesday in São Paulo.
LinkedIn: 4 PM on Wednesday in Honolulu = 11 PM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Honolulu = 12 AM on Sunday (the next day) in São Paulo.
X: 10 AM on Wednesday in Honolulu = 5 PM on Wednesday in São Paulo.
YouTube: 10 AM on Sunday in Honolulu = 5 PM on Sunday in São Paulo.
YouTube Shorts: 4 PM on Friday in Honolulu = 11 PM on Friday in São Paulo.

Other audiences from São Paulo

Honolulu audience, by platform

More about São Paulo to Honolulu

What time should I post from São Paulo to reach an audience in Honolulu?

To reach Honolulu, United States at Facebook's peak, 8 AM on Wednesday their time, post at 3 PM in São Paulo. To reach Honolulu, United States at Instagram's peak, 12 PM on Wednesday their time, post at 7 PM in São Paulo. To reach Honolulu, United States at LinkedIn's peak, 4 PM on Wednesday their time, post at 11 PM in São Paulo.

How many hours ahead is São Paulo of Honolulu?

São Paulo is 7 hours ahead of Honolulu this week: GMT-3 against GMT-10.

Why do the times differ between São Paulo and Honolulu?

São Paulo, Brazil (GMT-3) is 7 hours ahead of Honolulu, United States (GMT-10).

How is this conversion worked out?

Honolulu runs on Pacific/Honolulu (GMT-10) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 7 hours this week. The peak hours themselves are measured in Honolulu local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

TikTok peaks on a different calendar day in São Paulo than in Honolulu, so scheduling by day name alone will miss it. Converted times use the offsets in force this week (GMT-3 and GMT-10). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes.

Best times to post on social media in Honolulu 🇺🇸 from São Paulo 🇧🇷

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