Windows are read on the Auckland clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in São Paulo.

Best times to post in São Paulo time

Peak posting hour per platform per day for an audience in Auckland, New Zealand, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	6 PM−1d	5 AM	4 PMstrongest day−1d	4 PMstrongest day−1d	5 PMstrongest day−1d	4 PM−1d	6 AMslow day
Instagram	5 AM	3 AM	3 AMstrongest day	8 PMstrongest day−1d	5 PMstrongest day−1d	6 AMslow day	5 AMslow day
LinkedIn	6 AM	6 AMslow day	12 AMslow day	12 AMstrongest day	1 AMstrongest day	11 PMstrongest day−1d	5 PM−1d
TikTok	5 PMstrongest day−1d	9 PMstrongest day−1d	2 PM−1d	6 AM	9 PM−1d	2 AM	1 AMstrongest day
X	5 PM−1d	5 PM−1d	5 PMstrongest day−1d	6 PMstrongest day−1d	5 PMstrongest day−1d	5 PMslow day−1d	5 PMslow day−1d
YouTube	6 PMstrongest day−1d	5 PMstrongest day−1d	5 PMstrongest day−1d	3 PMslow day−1d	1 AMslow day	8 PM−1d	8 PM−1d
YouTube Shorts	3 AM	4 AMslow day	4 AMslow day	3 AM	3 AMstrongest day	12 AMstrongest day	3 AMstrongest day

Strong day Slow day

Best times to post in and from Auckland time

Peak posting hour per platform per day for an audience in Auckland, New Zealand, shown in Auckland time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

São Paulo clock, Auckland audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in Auckland = 4 PM on Tuesday (the previous day) in São Paulo.
Instagram: 12 PM on Wednesday in Auckland = 8 PM on Tuesday (the previous day) in São Paulo.
LinkedIn: 4 PM on Wednesday in Auckland = 12 AM on Wednesday in São Paulo.
TikTok: 5 PM on Saturday in Auckland = 1 AM on Saturday in São Paulo.
X: 10 AM on Wednesday in Auckland = 6 PM on Tuesday (the previous day) in São Paulo.
YouTube: 10 AM on Sunday in Auckland = 6 PM on Saturday (the previous day) in São Paulo.
YouTube Shorts: 4 PM on Friday in Auckland = 12 AM on Friday in São Paulo.

Other audiences from São Paulo

Auckland audience, by platform

More about São Paulo to Auckland

What time should I post from São Paulo to reach an audience in Auckland?

To reach Auckland, New Zealand at Facebook's peak, 8 AM on Wednesday their time, post at 4 PM on Tuesday in São Paulo. To reach Auckland, New Zealand at Instagram's peak, 12 PM on Wednesday their time, post at 8 PM on Tuesday in São Paulo. To reach Auckland, New Zealand at LinkedIn's peak, 4 PM on Wednesday their time, post at 12 AM in São Paulo.

How many hours ahead is São Paulo of Auckland?

São Paulo is 16 hours behind Auckland this week: GMT-3 against GMT+13.

Why do the times differ between São Paulo and Auckland?

São Paulo, Brazil (GMT-3) is 16 hours behind Auckland, New Zealand (GMT+13).

How is this conversion worked out?

Auckland runs on Pacific/Auckland (GMT+13) and São Paulo on America/Sao_Paulo (GMT-3), a difference of 16 hours this week. The peak hours themselves are measured in Auckland local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in São Paulo?

Facebook, Instagram, X and YouTube peak on a different calendar day in São Paulo than in Auckland, so scheduling by day name alone will miss them. Converted times use the offsets in force this week (GMT-3 and GMT+13). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across Auckland's timezone, including Wellington.

Best times to post on social media in Auckland 🇳🇿 from São Paulo 🇧🇷

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