Best times to post on social media in São Paulo 🇧🇷

For an audience in São Paulo, Brazil, the strongest slots of the week are Facebook at 8 AM on Wednesday, Instagram at 12 PM on Wednesday and LinkedIn at 4 PM on Wednesday, all in São Paulo time.

São Paulo, Brazil runs on America/Sao_Paulo, currently GMT-3, the same clock as Rio de Janeiro, Brasília.

Of the 7 platforms covered, Facebook has the earliest strong slot, at 8 AM on Wednesday São Paulo time.

Engagement follows the moment people pick up their phones, so the research behind these figures is measured in the audience's own timezone, here America/Sao_Paulo (GMT-3). A Facebook slot of 8 AM on Wednesday means 8 AM as read on a clock in São Paulo, whatever your own clock says. Across the 7 platforms covered, the earliest strong slot of the week is Facebook at 8 AM on Wednesday and the latest is TikTok at 5 PM on Saturday. The same times apply across São Paulo's timezone, including Rio de Janeiro and Brasília.

The conversion is where the mistakes happen, and the mistake is usually a whole day rather than an hour: an evening peak in São Paulo can sit on the previous afternoon or the next morning where you are. Pick your own city in the "I post from" chooser at the top of the page and every hour comes back converted, with the day it lands on.