Best times to post on social media in Stockholm 🇸🇪

For an audience in Stockholm, Sweden, the strongest slots of the week are Facebook at 8 AM on Wednesday, Instagram at 12 PM on Wednesday and LinkedIn at 4 PM on Wednesday, all in Stockholm time.

Stockholm, Sweden runs on Europe/Stockholm, currently GMT+2, the same clock as Gothenburg.

Of the 7 platforms covered, Facebook has the earliest strong slot, at 8 AM on Wednesday Stockholm time.

Engagement follows the moment people pick up their phones, so the research behind these figures is measured in the audience's own timezone, here Europe/Stockholm (GMT+2). A Facebook slot of 8 AM on Wednesday means 8 AM as read on a clock in Stockholm, whatever your own clock says. Across the 7 platforms covered, the earliest strong slot of the week is Facebook at 8 AM on Wednesday and the latest is TikTok at 5 PM on Saturday. The same times apply across Stockholm's timezone, including Gothenburg.

The conversion is where the mistakes happen, and the mistake is usually a whole day rather than an hour: an evening peak in Stockholm can sit on the previous afternoon or the next morning where you are. Pick your own city in the "I post from" chooser at the top of the page and every hour comes back converted, with the day it lands on.