Windows are read on the São Paulo clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in Hobart.

Best times to post in Hobart time

Peak posting hour per platform per day for an audience in São Paulo, Brazil, shown in Hobart time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	12 AM+1d	11 AM+1d	10 PMstrongest day	10 PMstrongest day	11 PMstrongest day	10 PM	12 PMslow day+1d
Instagram	11 AM+1d	9 AM+1d	9 AMstrongest day+1d	2 AMstrongest day+1d	11 PMstrongest day	12 PMslow day+1d	11 AMslow day+1d
LinkedIn	12 PM+1d	12 PMslow day+1d	6 AMslow day+1d	6 AMstrongest day+1d	7 AMstrongest day+1d	5 AMstrongest day+1d	11 PM
TikTok	11 PMstrongest day	3 AMstrongest day+1d	8 PM	12 PM+1d	3 AM+1d	8 AM+1d	7 AMstrongest day+1d
X	11 PM	11 PM	11 PMstrongest day	12 AMstrongest day+1d	11 PMstrongest day	11 PMslow day	11 PMslow day
YouTube	12 AMstrongest day+1d	11 PMstrongest day	11 PMstrongest day	9 PMslow day	7 AMslow day+1d	2 AM+1d	2 AM+1d
YouTube Shorts	9 AM+1d	10 AMslow day+1d	10 AMslow day+1d	9 AM+1d	9 AMstrongest day+1d	6 AMstrongest day+1d	9 AMstrongest day+1d

Strong day Slow day

Best times to post in and from São Paulo time

Peak posting hour per platform per day for an audience in São Paulo, Brazil, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

Hobart clock, São Paulo audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in São Paulo = 10 PM on Wednesday in Hobart.
Instagram: 12 PM on Wednesday in São Paulo = 2 AM on Thursday (the next day) in Hobart.
LinkedIn: 4 PM on Wednesday in São Paulo = 6 AM on Thursday (the next day) in Hobart.
TikTok: 5 PM on Saturday in São Paulo = 7 AM on Sunday (the next day) in Hobart.
X: 10 AM on Wednesday in São Paulo = 12 AM on Thursday (the next day) in Hobart.
YouTube: 10 AM on Sunday in São Paulo = 12 AM on Monday (the next day) in Hobart.
YouTube Shorts: 4 PM on Friday in São Paulo = 6 AM on Saturday (the next day) in Hobart.

Other audiences from Hobart

São Paulo audience, by platform

More about Hobart to São Paulo

What time should I post from Hobart to reach an audience in São Paulo?

To reach São Paulo, Brazil at Facebook's peak, 8 AM on Wednesday their time, post at 10 PM in Hobart. To reach São Paulo, Brazil at Instagram's peak, 12 PM on Wednesday their time, post at 2 AM on Thursday in Hobart. To reach São Paulo, Brazil at LinkedIn's peak, 4 PM on Wednesday their time, post at 6 AM on Thursday in Hobart.

How many hours ahead is Hobart of São Paulo?

Hobart is 14 hours ahead of São Paulo this week: GMT+11 against GMT-3.

Why do the times differ between Hobart and São Paulo?

Hobart, Australia (GMT+11) is 14 hours ahead of São Paulo, Brazil (GMT-3).

How is this conversion worked out?

São Paulo runs on America/Sao_Paulo (GMT-3) and Hobart on Australia/Hobart (GMT+11), a difference of 14 hours this week. The peak hours themselves are measured in São Paulo local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in Hobart?

Instagram, LinkedIn, TikTok, X, YouTube and YouTube Shorts peak on a different calendar day in Hobart than in São Paulo, so scheduling by day name alone will miss them. Converted times use the offsets in force this week (GMT+11 and GMT-3). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across São Paulo's timezone, including Rio de Janeiro and Brasília.

Best times to post on social media in São Paulo 🇧🇷 from Hobart 🇦🇺

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