Windows are read on the São Paulo clock, the clock the research is measured on. A countdown is the same number on any clock, so these hold while you read them in New York.

Best times to post in New York time

Peak posting hour per platform per day for an audience in São Paulo, Brazil, shown in New York time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	9 AM	8 PM	7 AMstrongest day	7 AMstrongest day	8 AMstrongest day	7 AM	9 PMslow day
Instagram	8 PM	6 PM	6 PMstrongest day	11 AMstrongest day	8 AMstrongest day	9 PMslow day	8 PMslow day
LinkedIn	9 PM	9 PMslow day	3 PMslow day	3 PMstrongest day	4 PMstrongest day	2 PMstrongest day	8 AM
TikTok	8 AMstrongest day	12 PMstrongest day	5 AM	9 PM	12 PM	5 PM	4 PMstrongest day
X	8 AM	8 AM	8 AMstrongest day	9 AMstrongest day	8 AMstrongest day	8 AMslow day	8 AMslow day
YouTube	9 AMstrongest day	8 AMstrongest day	8 AMstrongest day	6 AMslow day	4 PMslow day	11 AM	11 AM
YouTube Shorts	6 PM	7 PMslow day	7 PMslow day	6 PM	6 PMstrongest day	3 PMstrongest day	6 PMstrongest day

Strong day Slow day

Best times to post in and from São Paulo time

Peak posting hour per platform per day for an audience in São Paulo, Brazil, shown in São Paulo time.

Platform	Sun	Mon	Tue	Wed	Thu	Fri	Sat
Facebook	10 AM	9 PM	8 AMstrongest day	8 AMstrongest day	9 AMstrongest day	8 AM	10 PMslow day
Instagram	9 PM	7 PM	7 PMstrongest day	12 PMstrongest day	9 AMstrongest day	10 PMslow day	9 PMslow day
LinkedIn	10 PM	10 PMslow day	4 PMslow day	4 PMstrongest day	5 PMstrongest day	3 PMstrongest day	9 AM
TikTok	9 AMstrongest day	1 PMstrongest day	6 AM	10 PM	1 PM	6 PM	5 PMstrongest day
X	9 AM	9 AM	9 AMstrongest day	10 AMstrongest day	9 AMstrongest day	9 AMslow day	9 AMslow day
YouTube	10 AMstrongest day	9 AMstrongest day	9 AMstrongest day	7 AMslow day	5 PMslow day	12 PM	12 PM
YouTube Shorts	7 PM	8 PMslow day	8 PMslow day	7 PM	7 PMstrongest day	4 PMstrongest day	7 PMstrongest day

Strong day Slow day

New York clock, São Paulo audience, live

This page is a snapshot of this week’s offsets. The app redoes the conversion on your device every minute, including the fortnight after a daylight-saving change, when every static table on the internet is an hour out.

The strongest slot per platform, both ways

Facebook: 8 AM on Wednesday in São Paulo = 7 AM on Wednesday in New York.
Instagram: 12 PM on Wednesday in São Paulo = 11 AM on Wednesday in New York.
LinkedIn: 4 PM on Wednesday in São Paulo = 3 PM on Wednesday in New York.
TikTok: 5 PM on Saturday in São Paulo = 4 PM on Saturday in New York.
X: 10 AM on Wednesday in São Paulo = 9 AM on Wednesday in New York.
YouTube: 10 AM on Sunday in São Paulo = 9 AM on Sunday in New York.
YouTube Shorts: 4 PM on Friday in São Paulo = 3 PM on Friday in New York.

Other audiences from New York

São Paulo audience, by platform

More about New York to São Paulo

What time should I post from New York to reach an audience in São Paulo?

To reach São Paulo, Brazil at Facebook's peak, 8 AM on Wednesday their time, post at 7 AM in New York. To reach São Paulo, Brazil at Instagram's peak, 12 PM on Wednesday their time, post at 11 AM in New York. To reach São Paulo, Brazil at LinkedIn's peak, 4 PM on Wednesday their time, post at 3 PM in New York.

How many hours ahead is New York of São Paulo?

New York is 1 hour behind São Paulo this week: GMT-4 against GMT-3.

Why do the times differ between New York and São Paulo?

New York, United States (GMT-4) is 1 hour behind São Paulo, Brazil (GMT-3).

How is this conversion worked out?

São Paulo runs on America/Sao_Paulo (GMT-3) and New York on America/New_York (GMT-4), a difference of 1 hour this week. The peak hours themselves are measured in São Paulo local time, and that figure never moves. What moves is the reading on your own clock, twice a year, when either place changes for daylight saving. The two places do not always change on the same date, so for a couple of weeks each spring and autumn the difference is an hour off its usual value; that is why these pages are rebuilt every week rather than computed once.

Does any platform peak on a different day in New York?

No platform's best slot crosses midnight between São Paulo and New York, so the day of the week is the same on both clocks. Converted times use the offsets in force this week (GMT-4 and GMT-3). The audience-clock column never changes; the converted column is rebuilt weekly so it stays right across daylight-saving changes. The same times apply across São Paulo's timezone, including Rio de Janeiro and Brasília.

Best times to post on social media in São Paulo 🇧🇷 from New York 🇺🇸

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